By integrating multiple design approaches under one roof — architecture, visualization, and tech development — our studio cultivates new ideas throughout the creative process. We immerse ourselves in our work, building interactive “digital twin” models that allow us to make more informed design decisions.
Bringing together art,
architecture, and software
Imagining new design
possibilities in real-time
Our process is built around visual decision making.
Understanding context requires the study of multiple scales.
As designers, we respond to a wide range of criteria, feedback, and aesthetics that are addressed throughout the project. We then “stress test” our designs utilizing our digital twin models and background analytics. The higher quality the model, the stronger the emotional response, and better the design.
Our goal is to design spaces that allow cities to live and breathe - creating places that connect to their immediate surroundings and fit within the larger context.
Test urban ideas in real time
Hoyt Architecture Lab's team is made of architects, game developers, city planners, and computer scientists, following a methodology we call “urban analog” or real-time analysis of multiple variables and solutions.
We have been facilitating interactive visual communication for architecture and urbanism for over 20 years.
The Mark is a mixed-use development in Downtown Sarasota, Florida. This project encompasses two city blocks of commercial, retail, and residential space. It has a central retailed oriented breezeway arcade, and is an extension of State Street that connects Lemon to Pineapple Avenue. With a raised amenity level, it is an“oasis” overlooking downtown, including rooftop pool.