Hoyt Architects

Fruitville Streetscape Study



The City of Sarasota used HAL's virtual reality technology to test streetscape enhancement and zoning alternatives. The urban analog model simulates vehicle, bicycle, and pedestrian travel within the Fruitville Road corridor and through its major downtown nodes. Taking a complete streets approach, the model was customized to toggle

between multiple streetscape and landscape enhancements; varying widths of sidewalks and bike lanes; and building height and zoning alternatives. All features are controlled by an intuitive touchscreen interface that accelerates urban planning and transportation analyses.